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Family lawyer marketing services: SEO and paid ads

We sell two things to family law offices. Organic Growth builds the search pages, the Maps listings and the review routine that bring callers to the front desk over time. Paid Ads runs campaigns that put the firm in front of people searching right now. The sections below say which one suits a solo attorney, a two-office firm or a firm that wants ads running while the pages mature.

Prices for both lines sit on the pricing page. Nothing on either line is legal work, and the attorney approves every page and every ad before it goes out.

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Two ways to put a family law firm in front of a caller

Each line has its own fee sheet and its own page. Read the short version here, then open the longer page for the line that fits.
Search and Maps

Organic Growth

A person typing a divorce or custody question is rarely in a hurry to compare ten websites. Organic Growth puts a calm, specific page in front of that search, keeps the office listing accurate and builds the review routine, so the first contact is a call or a form and not a bounce.

How a search becomes a callThe Organic Growth fee sheet

Carried on each monthly slip

  • A page for each practice area, each county or city you want to serve, and the common questions a new caller brings
  • Maps listing work for every office address on file
  • Review requests that follow your own schedule, with replies drafted for the attorney to approve
  • Call and form tracking, so each inquiry points back to the search behind it
  • A monthly sheet of calls, forms and the pages that earned them
Ads on three platforms

Paid Ads

Paid ads can fill the intake calendar sooner than organic pages, and they can also burn a budget on people who wanted a different kind of lawyer. We build the campaigns, keep a hard list of searches to avoid and send you the ad account in your own name. The clicks are billed by the platform to your card.

How an ad becomes a callThe Paid Ads fee sheet

Carried on each monthly slip

  • An ad account that sits in the firm's name, with the logins handed over
  • Campaigns, keyword lists and ad text written for the attorney to approve before launch
  • A growing list of searches the budget should skip
  • Tracking set up before the first dollar goes out
  • A running record of calls, forms and what each campaign cost to produce them

Which line fits a solo practice, a two-office firm or a firm leaning on ads

A solo attorney has one desk and one inbox, so the work should be sized to what one person can approve in a sitting. For a solo practice with a site that still stands, Organic Growth Silver covers the pages, the Maps listing and the review routine around it. If nobody at the firm wants to touch the website, Gold adds our management of it. The detail is on the family lawyer SEO page.

A firm with two offices has a different problem: callers in each county have to find the office nearest them, and the website has to say which is which. That means a Maps listing for each address, an office page for each, and county pages that name the right door. Platinum exists for the firm that keeps adding locations and practice areas.

A firm that wants ads running while organic pages are still being built can start with one platform, usually Google Ads, and add the others later. An ad is a door and the landing page is the room behind it, so even an ads-first firm still gets pages written for the searches it pays for. The paid ads page lays out how a campaign is built, and the marketing overview shows how all the pieces fit.

What stays with the firm on either line

The ad accounts open in the firm's name, and the logins come to you. The website content, the review replies and every ad are approved by the attorney before they run. Bar advertising rules are the attorney's responsibility, and so is any decision about what the firm may call itself or promise on a page.

Think of each month as a month with no retainer attached: the invoice covers the work done in it and holds nothing open on the firm's side, and there is no startup fee at the door. Ad spend never rides on our invoice, because each platform bills the firm's card for its own clicks.

The tracking we set up counts calls and form sends against the page or ad behind them. It is built to ask for a name, an email and a phone number and nothing about a matter, because case details do not belong in a marketing form.

Questions about choosing a service line for a family law firm

Can a family law firm start with Paid Ads and add Organic Growth later?

Yes. A firm can open with ads because the calendar has room now, then add pages once the ad searches show which practice areas and counties produce calls. The two lines have separate fee sheets and do not depend on each other.

Does a family law firm need a new website before Organic Growth starts?

Not necessarily. Silver works around a site the firm already has. Gold and Platinum include our management of the website, which suits a firm whose site is hard to edit or out of date.

Who decides which practice areas a family law firm advertises?

The firm does. We draft pages and ads for the matters the attorney tells us it takes, and we do not add a practice area because it is popular in search.

Tell us how many offices the family law firm runs

A short note about your offices, the counties you want to reach and the matters you take is enough to start. Please leave case details out of the form.

Which family law matters should fill the calendar first?

Tell us which kinds of matters the firm wants more of, which counties or offices have consultation slots going unused, and how a new inquiry is handled at your intake desk today. Loose notes will do. Treat it as a conversation about marketing, and leave out names, case facts and anything about a child: nothing sent here starts an attorney-client relationship.

Describe the firm and the calls it wants more of

Name the practice areas, the counties or cities you serve, and what happens to a new inquiry once it arrives. Two or three lines will do. Keep clients, opposing parties, case facts and children out of it; a note to this form is marketing correspondence and forms no attorney-client relationship.

Select a day and an hour below and Ross Cohen, our CEO, will ring you then. It is a marketing call only, with no case facts, no legal advice and no attorney-client relationship.

Set the call for a day and an hour

Once you select a time, the booking is written out here.

Weekdays only, shown in whichever time zone you select. The call covers marketing for the firm and nothing else.

Settle the marketing before the next intake call rings

Tell us which practice areas and counties matter most to the firm. You will get a plain read on where the search work and the ads should start, and the monthly price that goes with it.

Schedule A Call With Our CEO Send the firm's details first

The room below is a drawing. It stands for no client, no office and no result.