Pricing for family lawyer SEO and paid ads management
Two fee sheets, posted in full. The first covers search work for a family law firm: landing pages, Strategic Content Assets, Maps and reviews. The second covers paid ads on one, two or three platforms. A managing attorney or an office manager can read both and know the monthly figure before anyone asks for a call.
If you are still deciding between the two lines, the services page says who each one suits.
Organic Growth fees for a family law office
Organic Growth Silver
$1,495/mo
For a firm whose website already stands and needs the search work around it.
- Twenty-five new landing pages each month, one family law question or county apiece
- Strategic Content Assets: four a month, each held for attorney approval before it goes live
- Google Business Profile upkeep for every office address
- A review-request routine, with reply drafts for the attorney to sign off
- Calls and form requests tracked back to the page that produced them
- Month-end sheet: inquiries, pages published, changes made
Organic Growth Gold
$2,495/mo
The Silver work, with the firm's website brought under our management.
- Fifty landing pages written and published across each month, county by county and topic by topic
- Strategic Content Assets: eight a month, attorney approval first
- A managed website for the firm: hosting, edits and new pages handled for youNot part of this fee
- Maps profile work for each office, kept in line with the site
- Reviews: the request routine plus reply drafts waiting for your sign-off
- Call and form tracking with a month-end sheet of what came in
Organic Growth Platinum
$3,495/mo
For a multi-office firm or a practice that wants the widest page footprint.
- One hundred landing pages every month, spread over your counties, cities and practice areas
- Twelve Strategic Content Assets a month, each approved by the attorney before publication
- The managed website, with new sections added as the page count growsNot part of this fee
- Maps and office-page work for each location the firm runs
- Review requests, reply drafts and a note of what clients keep mentioning
- Call and form tracking, plus a month-end sheet written for the managing attorney
Ad spend is separate: each platform bills the firm's card for its own clicks, and our fee is the monthly price shown above.
Paid Ads fees for family lawyers on one, two or three platforms
One ad platform
$895/mo
A single platform of your choosing, managed from the first ad to the last report.
- Whichever the firm names as its one platform: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram)
- The ad account opens under the firm's name and the logins come to you
- Ad text and keyword lists are drafted for the attorney to approve
- A running list of searches to keep off the budget
- Call and form tracking live before the first click
- Month-end sheet of inquiries and cost per inquiry
Two ad platforms
$1,595/mo
Any pair of the three, run side by side and compared on what each one produces.
- Your pair of platforms, chosen from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- Both accounts open in the firm's name with logins handed over
- Every ad and landing page is held for attorney approval
- Search terms checked on a regular rhythm, with the poor ones blocked
- Calls and forms tracked per platform
- A month-end sheet that sets the two platforms against each other
Three ad platforms
$2,295/mo
Every platform at once, for a firm that wants to see where its callers actually come from.
- Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), all in play
- Three accounts in the firm's name, logins included
- Ad copy and pages wait for the attorney's approval, platform by platform
- One shared block list of searches the budget should skip
- Tracking for calls and forms on all three
- A month-end sheet comparing the three
Ad spend is separate: each platform bills the firm's card for its own clicks, and our fee is the monthly price shown above.
How to read the fee sheet at a family law firm
The Organic Growth tiers, which make up the family lawyer SEO line, differ by volume of work. Silver builds 25 landing pages and 4 Strategic Content Assets a month and leaves the website to the firm. Gold builds 50 pages and 8 assets and adds our management of the website. Platinum builds 100 pages and 12 assets, with the managed website, for a firm that keeps adding counties, offices and practice areas.
The Paid Ads tiers, described on the paid ads page, differ by the number of platforms: one, two or all three of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). The fee pays for building and managing the campaigns, the negative keyword list and the month-end sheet. A firm that wants to see the method behind a single platform can read the Google Ads page.
Ad spend is a separate bill. Each platform charges the firm's own card for its clicks, much as a postage meter is paid for by the office that fills it, and not through us. We can tell you what a campaign is set to spend, but we do not set a figure for what a click or a call-back should cost.
No startup fee comes with the first month, and no contract sits behind it. Each invoice covers its own stretch of work, like a consultation slot that is used or left open, and nothing carries over. The figures pay for work. They do not pay for a ranking, a position on a map or a number of inquiries, and no page on this site says otherwise.
Questions about family law marketing fees
Is ad spend included in the Paid Ads fee for a family law firm?
No. The fee is for our management. The platforms bill the clicks to the firm's card, and the firm can see every charge in its own ad account.
Does a higher fee mean a family law firm will get more calls?
A higher tier means more pages, more content or more platforms. It does not mean more calls, because calls depend on the search, the page, the office listing, the reviews and how the desk answers. We report what came in and do not predict it.
Does the family law firm sign a contract or pay a startup fee?
Neither. The firm is invoiced for a month of work and can stop whenever it chooses. Organic pages take time to be found, so a firm that stops early should expect to see less from them.
Which family law firms is Silver meant for?
Silver suits a firm whose website already stands and can be edited by someone on the team. It adds pages, content assets, Maps work and the review routine around that site. A firm without a site it can edit should look at Gold.
Ask about the fee sheet for your family law practice
Tell us how many offices and counties the firm covers and which sheet you are looking at. The contact page says what to write. Keep case details out of the form.
Which family law matters should fill the calendar first?
Tell us which kinds of matters the firm wants more of, which counties or offices have consultation slots going unused, and how a new inquiry is handled at your intake desk today. Loose notes will do. Treat it as a conversation about marketing, and leave out names, case facts and anything about a child: nothing sent here starts an attorney-client relationship.
Settle the marketing before the next intake call rings
Tell us which practice areas and counties matter most to the firm. You will get a plain read on where the search work and the ads should start, and the monthly price that goes with it.
The room below is a drawing. It stands for no client, no office and no result.